Email Marketing Basics

Email Marketing Basics

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3 Weeks







Every business, online or offline, needs a promotion. You could start with some email marketing basics and get some new sales today.

Using newsletters, announcements, and promotions is an inexpensive way to reach prospects and customers with your message.

Being honest and keeping our integrity, we don’t want to send promotions without the consent of those receiving our emails. You probably already have several email addresses collected in your contact management software.

This would be the first source of addresses to use.

With time you will know if the prospects are interested or not, usually, you will get a notice of Renting lists from vendors that sell addresses of people who have given permission of address used. There are a variety of vendors who sell targeted opt-in lists for one-time or multiple uses.

The vendor will mail you, and you retain addresses after recipients take an action that gives you their email. The prices on lists vary widely (usually starting at $.10 per email), and you will likely have to make a minimum order of at least $500.

This can fit into the spam category, and some associations and groups expressly prohibit bulk mailings to members by other members. Some associations will expel you for this activity, but some are more permissive.

Countless marketers are building their email lists, sending out broadcasts, and everything. The thing is, a lot of these list owners aren’t entirely conscious of the rules and guidelines of email marketing. This can be deadly.

The course will show you precisely what you can and cannot do in email marketing. Want to look over all of the information and rules in text form?