Email Marketing Basics

Your E-mail Marketing Campaigns Could Be At Risk If You Violate These Simple Rules!

Every business online or off line needs a promotion. The type of business we wish to research is email marketing techniques. Using newsletters, announcements, promotions, is a good, inexpensive way to reach prospects and customers with your message.

Being totally honest and keeping our integrity we don’t want to send promotions without consent of the people receiving our emails. You probably already have a number of email addresses collected in your contact management software. This would be a first source of addresses to use.

With time you will know if the prospects are interested or not, usually you will get a notice Renting lists from vendors that sell addresses of people who have given permission of address use. There are a variety of vendors who sell targeted opt-in lists for one-time or multiple use.

The vendor will do the mailing for you and you retain addresses after recipients take an action that gives you their email. The prices on lists vary widely (usually starting at $.10 per email), and it is likely that you will have to make a minimum order of at least $500.

This can fit into the spam category, and some associations and groups specifically prohibit bulk mailings to members by other members. Some associations will expel you for this kind of activity, but some are more permissive.

Countless marketers are out there building their email lists, sending out broadcasts, and everything in between. The thing is: a lot of these list owners aren’t entirely conscious of the rules and guidelines of email marketing. This can be deadly.

The Course will show you exactly what you can and cannot do in the world of email marketing. Want to look over all of the information and rules in text form?