Skip to content
Login/Register
Call: +44 20 3488 5008
Email: info@careerdevelopmentcollege.uk
Career Development College UKCareer Development College UK
  • Home
  • About Us
  • All Courses
  • Group Courses
  • Blog
  • Contact
0

Currently Empty: £0.00

Continue shopping

Career Development College UKCareer Development College UK
  • Home
  • About Us
  • All Courses
  • Group Courses
  • Blog
  • Contact
  • Home
  • Course
  • Marketing Management

Marketing Management

  • By CDCL
  • Business
    (0.0/ 0 Rating)
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape
Breadcrumb Abstract Shape

Current Status

Not Enrolled
Enroll in this course to get access

Price

£50.00

Get Started

Take this Course
Lectures

15

Quizzes

1

Duration

5 Weeks

Language

English

Certificate

Yes

Assessment

Self

This marketing management course enables a student to understand the fundamentals of the marketing concept and the role marketing plays in business. This course enables a student to understand the ‘Marketing mix’ elements and the strategies and principles underlying modern marketing practices.

Marketing Management Course Objectives

  • To understand the concepts of marketing management
  •  To learn about the marketing process for different types of products and services
  •  To understand the tools used by marketing managers in decision situations
  •  To understand the marketing environment

Marketing Management Course Outcome

  • On completion of this course, the students will be able to:
  • Students will demonstrate strong conceptual knowledge in the functional area of marketing management.
  • Students will demonstrate an effective understanding of relevant functional areas of marketing management and its application.
  • Students will demonstrate analytical skills in identifying and resolving problems pertaining to marketing management.

Marketing Management Career Opportunities

A Marketing Management graduate will never find a dearth of jobs in the market. Be it any industry or profession, there is always a requirement of marketing personnel to enhance the visibility of products and services. Business expansion is possible only with considerable marketing efforts.

So here are some popular job profiles that you will be offered after earning a degree in the marketing domain.

  • Marketing Manager
  • Marketing Research Analyst
  • Advertising or Promotions Manager
  • Social Media Manager
  • Product/Brand Manager
  • Media Planner
  • Sales Manager
  • Public Relations Specialist
  • Meeting/Event Planner
  • Marketing Coordinator
  • Customer Service Representative
  • Sales Representative

Marketing Management Course Modules

Introduction of Marketing Management

  • Definition and Meaning of Marketing
  • Nature of Marketing
  • Scope of Marketing
  • Importance of marketing
  • Functions of Marketing
  • Difference between Marketing and Selling
  • Evolution of Marketing Concept

Marketing Environment

  • Micro and Macro Environments
  • Internal Environment
  • External Environment
  • Example of Marketing Environment
  • Methods of Marketing Analysis
  • Market Segmentation
  • Targeting and Positioning

Marketing mix

  • The marketing mix
  • 8Ps of marketing mix

Buying Behavior in Marketing

  • Consumer behavior in marketing
  • Organizational buying behavior

The decision making process

  • Consumer Decision Making Process
  • Strategic marketing planning

Product Decisions

  • Concept of product
  • Levels of product
  • Classification of product
  • Major product decisions
  • Product Attributes
  • Product Line Vs. Product Mix
  • Branding
  • Packaging and Labeling
  • Product life cycle
  • New product development
  • The Consumer Adoption Process

Pricing Decision

  • Factors Affecting Price Decisions
  • Selecting Pricing Method
  • Price Discounts & Allowances
  • Major pricing strategies
  • 3 major Pricing Strategies
  • Difference Between Rebate and Discount

Distribution Management

  • Distribution Channels
  • Definition, Types, & Functions
  • Functions of Distribution Channels
  • Factors Determining the Choice of Distribution Channels
  • Introduction to Logistics and Supply Chain Management

Promotional Decisions

  • Introduction
  • The Promotion Mix
  • Personal Selling
  • Sales Promotion
  • Direct Marketing

Marketing Research

  • Marketing Research Process
  • Branches / Areas / Scope of Marketing Research
  • Limitations of Marketing Research

Customer Relationship Management

Issues and Developments in Marketing

  • Social & Ethical Aspects of Marketing
  • Service Marketing
  • International Marketing
  • Relationship Marketing Strategy
  • Cyber Marketing
  • Green Marketing

Course Content

Marketing Management E- books
You don't currently have access to this content
Introduction of Marketing Management
You don't currently have access to this content
Marketing Environment
You don't currently have access to this content
Market Segmentation
You don't currently have access to this content
Marketing mix:
You don't currently have access to this content
Buying Behavior in Marketing
You don't currently have access to this content
Decision making process
You don't currently have access to this content
Product Decisions
You don't currently have access to this content
Branding
You don't currently have access to this content
Pricing Decision
You don't currently have access to this content
Distribution Management
You don't currently have access to this content
Promotional Decisions
You don't currently have access to this content
Marketing Research
You don't currently have access to this content
Customer Relationship Management
You don't currently have access to this content
Issues and Developments in Marketing
You don't currently have access to this content
Marketing Management Final Exam
You don't currently have access to this content

Course Includes:

  • Price: £50.00
  • Instructor:CDCL
  • Lessons:15
  • Certifications:No

Share On:

Courses You May Like

Executive Management Course
Diploma in Executive Management
(0.0/ 0 Rating)
£75
  • 11 Lessons
  • 0 Students
Diploma in Executive Management
(0.0/ 0 Rating)
£75

Climbing the ladder in any organisation involves management training and experience, and...

  • 11 Lessons
  • 0 Students
Enroll Now
Archiving and Records Management
Archiving and Records Management
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Archiving and Records Management
(0.0/ 0 Rating)
£10

Every organization is responsible for maintaining records. Creating, organising, and maintaining records...

  • 11 Lessons
  • 0 Students
Enroll Now
Organisational Skills Course
Organisational Skills
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Organisational Skills
(0.0/ 0 Rating)
£20

These skills will filter through all aspects of your professional and personal...

  • 11 Lessons
  • 0 Students
Enroll Now
Supply Chain Management
Supply Chain Management
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Supply Chain Management
(0.0/ 0 Rating)
£20

Supply Chain Management must be kept at a high level of organisation...

  • 11 Lessons
  • 0 Students
Enroll Now
Women in Leadership Course
Women in Leadership
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Women in Leadership
(0.0/ 0 Rating)
£20

Women in Leadership Course Overview Women make up almost half the US...

  • 11 Lessons
  • 0 Students
Enroll Now
Telework and Telecommuting
Telework and Telecommuting
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Telework and Telecommuting
(0.0/ 0 Rating)
£20

Telework and Telecommuting Course Overview For some people, working from home can...

  • 11 Lessons
  • 0 Students
Enroll Now
Basic Bookkeeping Course
Basic Bookkeeping
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Basic Bookkeeping
(0.0/ 0 Rating)
£20

Course Overview Welcome to Basic Bookkeeping. Numbers! Numbers! Numbers! Wherever you go,...

  • 11 Lessons
  • 0 Students
Enroll Now
Collaborative business Writing Course
Collaborative Business Writing
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Collaborative Business Writing
(0.0/ 0 Rating)
£20

Collaborative Business Writing Course Overview Collaborative business writing is a growing trend...

  • 11 Lessons
  • 0 Students
Enroll Now
Meeting Management Course
Meeting Management
(0.0/ 0 Rating)
£20
  • 11 Lessons
  • 0 Students
Meeting Management
(0.0/ 0 Rating)
£20

This Meeting Management Course is designed to give you the essential tools...

  • 11 Lessons
  • 0 Students
Enroll Now
How To Start a Freelance Business
How To Start a Freelance Business
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
How To Start a Freelance Business
(0.0/ 0 Rating)
£10

Being a freelancer is one of the most liberating career paths. It...

  • 11 Lessons
  • 0 Students
Enroll Now
Blog Authority Course
Blog Authority
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Blog Authority
(0.0/ 0 Rating)
£10

Making a living as a blogger must be one of the sweetest...

  • 11 Lessons
  • 0 Students
Enroll Now
10K Blueprint
10K Blueprint
(0.0/ 0 Rating)
£10
  • 12 Lessons
  • 0 Students
10K Blueprint
(0.0/ 0 Rating)
£10

Many people have a hard time believing that making $10,000 per month...

  • 12 Lessons
  • 0 Students
Enroll Now
The Power of Social Media Stories For Marketers
The Power of Social Media Stories For Marketers
(0.0/ 0 Rating)
£10
  • 10 Lessons
  • 0 Students
The Power of Social Media Stories For Marketers
(0.0/ 0 Rating)
£10

The organic reach of business accounts on several social platforms is decreasing....

  • 10 Lessons
  • 0 Students
Enroll Now
Blockchain
Blockchain
(0.0/ 0 Rating)
£15
  • 11 Lessons
  • 0 Students
Blockchain
(0.0/ 0 Rating)
£15

In the last decade, the buzz around cryptocurrency has become fever-pitched. More and...

  • 11 Lessons
  • 0 Students
Enroll Now
Online Business Systemisation
Online Business Systemisation
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Online Business Systemisation
(0.0/ 0 Rating)
£10

One of the biggest mistakes you can make as a business owner...

  • 11 Lessons
  • 0 Students
Enroll Now
Online Business Blueprint
Online Business Blueprint
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Online Business Blueprint
(0.0/ 0 Rating)
£10

With Online Business Blueprint, you are gaining access to a complete, step-by-step...

  • 11 Lessons
  • 0 Students
Enroll Now
Niche Marketing Secrets
Niche Marketing Secrets
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Niche Marketing Secrets
(0.0/ 0 Rating)
£10

It’s very easy to get excited about niche marketing. After all, how...

  • 11 Lessons
  • 0 Students
Enroll Now
Email Marketing and Segmentation Course
Email Marketing and Segmentation
(0.0/ 0 Rating)
£10
  • 10 Lessons
  • 0 Students
Email Marketing and Segmentation
(0.0/ 0 Rating)
£10

E-mail marketing is hands down the most powerful and effective form of...

  • 10 Lessons
  • 0 Students
Enroll Now
LinkedIn Success Course
LinkedIn Success
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
LinkedIn Success
(0.0/ 0 Rating)
£10

LinkedIn is an excellent place to search for and find a new...

  • 11 Lessons
  • 0 Students
Enroll Now
Internet Marketing For Complete Beginners Course
Internet Marketing For Complete Beginners
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Internet Marketing For Complete Beginners
(0.0/ 0 Rating)
£10

In this Internet Marketing For Complete Beginners Course, you will get a...

  • 11 Lessons
  • 0 Students
Enroll Now
The Internet Marketers Toolkit
The Internet Marketer’s Toolkit
(0.0/ 0 Rating)
£10
  • 10 Lessons
  • 0 Students
The Internet Marketer’s Toolkit
(0.0/ 0 Rating)
£10

Internet marketing means getting the word out on the web, and with...

  • 10 Lessons
  • 0 Students
Enroll Now
How to Start Online Coaching Business
How to Start Online Coaching Business
(0.0/ 0 Rating)
£10
  • 10 Lessons
  • 0 Students
How to Start Online Coaching Business
(0.0/ 0 Rating)
£10

Every person has at least some information or interest in the information...

  • 10 Lessons
  • 0 Students
Enroll Now
Freedom Online Business
Freedom Online Business
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Freedom Online Business
(0.0/ 0 Rating)
£10

You see the success stories of ordinary people quitting their day jobs...

  • 11 Lessons
  • 0 Students
Enroll Now
Evergreen Internet Profits Course
Evergreen Internet Profits
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Evergreen Internet Profits
(0.0/ 0 Rating)
£10

This is the step-by-step blueprint of evergreen Internet Profits for building a...

  • 11 Lessons
  • 0 Students
Enroll Now
Entrepreneurial Drive
Entrepreneurial Drive
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Entrepreneurial Drive
(0.0/ 0 Rating)
£10

Everyone has their own excuses for not taking the first steps to...

  • 11 Lessons
  • 0 Students
Enroll Now
ClickBank Marketing Secrets
ClickBank Marketing Secrets
(0.0/ 0 Rating)
£10
  • 12 Lessons
  • 0 Students
ClickBank Marketing Secrets
(0.0/ 0 Rating)
£10

ClickBank is one of the granddaddies of digital product affiliate marketing. Get...

  • 12 Lessons
  • 0 Students
Enroll Now
Authority Traffic Course
Authority Traffic
(0.0/ 0 Rating)
£10
  • 11 Lessons
  • 0 Students
Authority Traffic
(0.0/ 0 Rating)
£10

With Authority Traffic, you are gaining access to a complete, step-by-step course...

  • 11 Lessons
  • 0 Students
Enroll Now
Career-Development-College-trasp

Career Development College London is an e-learning college located in the UK

Call: +44 20 3488 5008
Email: info@careerdevelopmentcollege.uk

Course Categories

  • Mini MBA
  • Administrative Skills
  • Business
  • Career Development
  • Development
  • It & Software
  • Management
  • Marketing
  • Personal Development
  • Social Media

Legal

  • Terms & Conditions
  • Refund Policy and Cancellation Policy
  • Cookie Policy
  • Privacy Policy
  • Anti-Spam Policy
  • Disclaimer

Support

  • Faq’s
  • Certificate Verifier
  • Dashboard

Enter your email address to register to our newsletter subscription

Icon-facebook Icon-twitter Icon-instagram Icon-youtube Pinterest Icon-linkedin2
Copyright 2025 Career Development College London | All Rights Reserved
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
SAVE & ACCEPT
Career Development College UKCareer Development College UK
Sign inSign up

Sign in

Don’t have an account? Sign up
Lost your password?

Sign up

Already have an account? Sign in